Facebook & Instagram Advertising Course
Improve your work skills and learn to create high-performing Facebook and Instagram ads for your business in this practical, hands-on workshop in Sydney. Designed for business owners and marketers, this one-day course guides you through creating, launching and optimising ads using Meta’s Ads Manager.
You’ll explore how to identify and target your ideal audience, write compelling ad copy, select effective imagery, plan your campaign and measure results. Through a live demonstration and guided exercises, you’ll build and launch a real campaign from start to finish, gaining practical experience you can immediately apply to your business.
Learning Outcomes
- Launch Facebook and Instagram ads using Meta Ads Manager
- Create engaging ad copy and select impactful visuals
- Analyse, report on and optimise campaign performance
Course Content
- How Facebook and Instagram ads work and who they can target
- Best practice ad design, budgeting and campaign planning
- Ad Manager setup, reporting and optimisation strategies
- Live demo: plan and launch a campaign step-by-step
Schedule & Pricing
- 6-hour in-person workshop (10:00am–4:00pm), includes lunch break
- Small group format with dedicated Q&A time
- Course fee: $399
Additional Information
- This is an in-person workshop held in Rozelle
- Participants should be confident using a computer and Facebook
- A real, operating business is recommended for practical exercises
Details
You will learn
- Use Meta Ads Manager to create and launch campaigns
- Write effective ad copy and choose strong visuals
- Measure results and optimise ads for better performance
You will get
- Statement of Completion
- Hands-on campaign planning experience
- Expert feedback and Q&A support
Appropriate for
Small business owners, freelancers, marketing team members and social media managers with a real business who want to run or improve Facebook and Instagram ads.
Preparation
What to bring
- Laptop with WiFi capability
- Access to your Facebook business page or ad account
- Notepad and pen
What to wear
Casual
Your Teacher
Sydney Community College
38 reviewsSydney Community College is a registered charity with a voluntary Board of Directors.
The College has a mission to offer innovative continuing adult education and training programmes that support individual efforts and facilitate sustainable social change.
We do this by:
- Providing quality continuing adult education opportunities for people to build practical and theoretical skills and develop knowledge;
- Leveraging from and developing community capacity and inclusivity;
- Developing innovative affordable and accessible skills training programmes;
- Partnering with like organisations to deliver learning opportunities for disadvantaged individuals and communities;
- Partnering with all levels of government to deliver education policy objectives.
Cancellations & Refunds
If the organiser cancels the class:
You are entitled to a full refund.
If you can't attend the class:
You’re welcome to send someone in your place.
OR
- A refund can be requested 10 days before class starts. An admin fee of AU$45.00 applies.
Terms & Conditions
At Sydney Community College, we know that plans can change unexpectedly. Whether it’s a shift in your schedule, a family emergency, or just a change of heart, we want to support you in the fairest way possible.
At the same time, we’re a not-for-profit organisation that commits resources to running each class—so last-minute cancellations can significantly impact our ability to offer quality, affordable programs.
That’s why we’ve created a simple, transparent policy that balances your need for flexibility with our need to plan and deliver courses sustainably. Our cancellation policy offers two clear options, depending on when you notify us:
Cancel More Than 10 Days Before the Course Starts – You can choose to receive a full refund, minus a $45 administration fee OR a non-refundable credit note valid for 12 months for the full value you paid for the course. This credit can be used towards any future course at the College.
Option 2: Cancel Within 10 Days of the Course Starting - You’ll receive a credit note valid for 12 months for 50% of the course fee you paid for the course. This credit can be used towards any future course at the College.
Please note that both refund and credit options are only available before the course begins. Once the course has started—or if you decide to withdraw after it has commenced—no refunds or credits can be issued. If you need to cancel your enrolment, just email us and we’ll take care of it based on the timelines above.
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Facebook & Instagram Advertising Course
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